Yaastra Tools
What is Firework?
Firework is an all-in-one, AI-enhanced video commerce platform enabling brands and retailers to integrate interactive, shoppable videos—including live streams, showrooms, and 1:1 chat—directly into websites, apps, email, social, and in-store touchpoints, increasing engagement and sales conversion.
See Firework in Action – Shoppable Video Commerce Demo
What Makes Firework So Powerful?
- Omnichannel video deployment: website embeds, email/SMS, apps, physical stores, retail partners
- AI Video Assistant (AVA): real-time, conversational video guidance that drives engagement
- Live and on-demand formats: shoppable videos, virtual showrooms, livestream shopping with product tagging
- Performance analytics & user insights: track engagements, conversions, time‑on‑video, add-to-carts, AOV
- Enterprise-grade deployment: low-latency infrastructure, SOC2/HIPAA/GDPR-compliant, on-prem & region hosting
Who Is Firework Best For?
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E-commerce brands (fashion, beauty, CPG, grocery)
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Retailers & publishers embedding commerce experiences
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Marketing, e-commerce, and digital teams optimizing conversion
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In-store teams enabling virtual live showcases
What You Can Make with Firework?
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Shoppable short-form videos & livestreams
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Interactive virtual product showrooms
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1:1 livestream shopping & conversational AVA
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Branded video playlists, embedded product galleries
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Video content in email, SMS, apps, and QR-coded physical spaces
Pros and cons
- 7× higher conversion vs video users; +82% add-to-cart rate, +43% CSAT, +60% higher conversion overall
- Extensive channel integration: web, email, SMS, retail, social
- Enterprise-ready: security, compliance, and global deployment
- Add-ons may increase cost significantly
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No transparent self-serve pricing
Benefits
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Humanize online shopping with interactive videos
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Boost conversions, engagement, and average order values
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Gain actionable insights through analytics
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Rapid deployment—embed in days, not months
Integrations
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Commerce & CMS: Shopify, WooCommerce, BigCommerce, Salesforce Commerce Cloud, WordPress
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Social import from Instagram/TikTok; email/SMS embed
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SDK & APIs for custom data flows and analytics export
How It Works
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Embed video player via two-line code or SDK
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Upload or live-stream video content
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Tag products and configure AVA, showrooms, Chat
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Distribute across channels: web, email, social, retail
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Monitor dashboards to optimize video, engagement, ROI
Specification: Firework
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Photos: Firework
Pricing
💰Pricing:
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Pro: Mid-market features – unlimited uploads, custom branding, playlists, multiple logins (Contact for demo/pricing)
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Enterprise: Large-scale deployments with region hosting, VIP support, advanced compliance (Contact for pricing)
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Free pilot: Custom trial/demo to test platform fit
For the latest pricing, please visit this: Official Site
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